2010 Integrity Toys Debut Line of Dolls

At 5 PM EST last night approximately 400 W Club members from all over the world logged on to a webinar held by Integrity Toys for the purpose of seeing the new dolls for 2010. Carol Roth ran the event. Percy Newsome, Jason Wu, Vaughn Sawyers, David Buttry and Alain Tremblay took part.
I expected a live event with live pictures rather than just live voices and pictures. It was over after about one hour. About 6 questions were taken from attendees. The event was scheduled for two hours so I wonder what was missing.
One by one each grouping was shown. I compliment the size and quality of the images. For the first time we have been shown images that didn't try to be artsy but rather intended to display the dolls and fashions with appropriate lighting and focus.

The Event dolls are a set of two mini Avantguards, Aphrodisiac (on the left) and Androgyny and will sell for $175. That's a fair price for the two. I would have rather gotten a Fashion Royalty doll but many are pleased with this choice. They are wigged as are the original full-sized versions and are dressed in the same fashions. It's a cute idea. I think it will be fun to photograph the two Aphrodisiacs together. I don't have Androgyny anymore. I wonder if there will be a mini Goldmine. She would definitely find a place in my collection!
The Fashion Royalty Monogram Collection, in my opinion, was the winner out of all the lines. Besides the doll Brilliance, which I have previously reviewed, there is a lingerie version , two fantastic dressed dolls and another dressed doll that I will pass on. Each one is $150 except for the lingerie version which is $120.

They are Enigmatic, Incandescent, Dreamscape and Disclosure.

Enigmatic and Incandescent

Dreamscape

Disclosure

I don't like the pink gown from the waist down and that's a shame. The fabric detail on the bodice and shoulder and the cute beaded hat are lovely. I like the look of the short wig as well. The structure of the skirt reminds me of the outrageous Biltmore Hotel Gene Marshall gown from years ago. The Biltmore gown was a work of art. I don't want to spend $150. for a Monogram doll whose outfit is useless to me.
I finally found a use for Brilliance's outfit...it fits a Silkstone doll perfectly!


But I digress. Back to the debut.

Next up are the Fashion Royalty dolls themselves. They were divided into two categories, Dazzle and Foundation....whatever. Foundation would be a good name for a line of lingerie dolls.

The Dazzle dolls have 60's hairstyles and Heidi Klum type sequined dresses. They are $79. except for the Kyori giftset which is $175.

Sorry to say that Mattel did the sequin thing better.
The Kyori giftset comes with a big red ruffled gown sporting a beige bow, a plaid suit with a blouse underneath, two pairs of shoes, earrings, bracelet, ring and black potholder gloves.

Let's talk about hair. It's depressing to see those gorgeous faces under the ridiculous hairstyles. They look rock hard and are so unattractive. Adele's Afro is not to my taste either. I'd really tone it down a few inches which would still give her an ethnic hairdo but keep her from looking like she belongs in a Mike Myers movie.

Overall, the theme of the collection is a little bit of this and a little bit of that as far as fashion eras. It's certainly not like Jason's runway collections which are cohesive and relate to eachother.

The Foundation Collection
Staying Power Darius Reid and Model Citizen Lukas M., two Hommes in ill-fitting suits carrying great man bags and wearing great shoes. $139.00 each. This is not a giftset with two dolls. I have combined them into one image to save space. One can only hope that the jackets do not actually fit the way they look in the pictures.
Fire Within Jordan $139.
Jordan is very pretty and I think her outfit is adorable. I'm hoping the construction lives up to my expectations as it looks complicated. I will get rid of the pot holders immediately. I love hats for my dolls.

Tricks of the Trade Eugenia Perrin Frost $139.00
Which "trade" is that? The outfit is cute, I think. Actually I don't know what to think about this doll. I'm afraid she'll open her mouth and the fangs will come out. I am ordering her because she is so strange that she's interesting.

Private Goddess Natalia Fatale $150.
Someone is going to have to rethink the color and the draping of the fabric on that dress. The bodice has possibilities. Did Natalia's fairy godmother use the nursery room draperies for the skirt? Was she in a hurry?
Winning Ensemble Luxury Wear Fashion $69
I want the doll that is modeling this outfit. It appears to be Vanessa before the LDS hairstyle was applied. The outfit is another mini bubble skirt type dress in spring colors, a 50's bow hat with tulle, and the ubiquitous black gladiator shoes. I'm undecided.


The Three NuFace dolls below are Perk Colette, The Great Pretender Lillith and Mais Oui! Giselle Diefendorf. Each is $99.
Giselle's outfit comes with a fitted black jacket that has an interesting peplum. I think they're all adorable. The clothes are edgy eye candy. Colette and Lillith have beautiful faces. They will be mine.


Flash Star Luxury Wear Fashion $69.
Poppy Parker, the Dynamite Girls and ITBE will be covered in the next post.

Integrity Toys W Club Fifth Year Registration Opens

It was a cold snowy day on February 14, 2006 when we left Woodstock in the late afternoon headed for Manhattan and FAO Schwarz where the first W Club event was to be held. We actually made very good time into the city and had plenty of time to eat and traipse around on Fifth Avenue. By the time we headed over to the store, the line outside was already around the block. Flurries were in the frosty air but so were the sounds of expectant W Club members. We stayed warm by huddling together, yakking and laughing. When the uniformed doormen finally allowed us entry, the going was slow as all our entry cards were checked against a guest list. But we were finally inside.
I had not been in FAO in a million years, certainly not since it was renovated. I liked it better before the renovation but it was still amazing with masses of huge stuffed animals alongside the escalator accompanying us as we ascended to the next level. It was a mob scene up there; the noise level was astonishing. I greeted many people I had met in Canada four months earlier. My poor husband was surrounded by wide-eyed collectors everywhere; nevertheless, he survived to attend many more events after that one.
An Isha gift set called Final Cut Cannes was the event doll. It was in a free standing showcase and rather difficult to see and photograph. I don't think we got to take them home that night. Many procedures were changed as the event went forward and that is a good thing because that night we had to stand on lines to buy the doll and it took forever. All the Integrity staff was there and although the event lasted only two hours officially, it felt like much more. Did I forget to mention that what did accompany us home was the de rigueur New York blizzard?
Meeting other collectors changes the entire landscape of the game. Even if one is in contact regularly on-line with other collectors, face to face encounters are so very different. I was saddened to learn that there will not be a February event this year other than a virtual meeting. For some people, the New York event was the only one they ever attended or could afford to attend. It is definitely a loss. From a business point of view, it's the right move for Integrity as it saves a huge amount of money. In that respect, I don't blame them for cutting out the event. The members of the W Club are a built-in market at this point. No further promotion is necessary. I don't know if Integrity ever did participate in the actual Toy Fair event anyway.
That being said, promotion may not be necessary but quality is. I'm in a quandry. One of the upgrade dolls is an AvantGuard called Freeze Frame. I love her look but they are so difficult to pose standing up and are so, the best word I can think of is wiggly, that I don't know if I want another one. But she is very cute - especially the wig and I want that wig. The dress, meh. The boots are cute. What will I do with the stuff in the middle? When will we get an AG in a gown? I plan to cut that wig Lady GaGa length and get some big sparkly sunglasses. I want a Lady GaGa doll!!!!

Base membership in the W Club for 2010 is $50. The AvantGuard Freeze Frame is $160. plus shipping.
The other optional or upgrade doll is "Spring Forward" Eugenia Perrin. There is nothing about this doll I like except the blouse and shoes. I find her to look very much like the original Natalia. See the inset of Natalia "Behind Velvet Ropes." Eugenia appears way too stern-bordering on severe and that doesn't go along with the bright, happy colors used on her.

The price for Eugenia is $75 above the membership.
There is also an option to purchase both upgrade dolls. The total for that with the base membership comes to $285.
The prices are quite fair in light of what we've been paying for AG and FR. Both dolls are scheduled for a May delivery.

Many Integrity dealers are offering W Club members a one-time free shipping per member for the coming year until December 1, 2010. And....members will be offered the opportunity to purchase two other Fashion Royalty Club dolls and one AvantGuard doll in addition to the upgrade dolls. That's what I mean about a built-in market. We sign up; we buy.

Payment must be made by January 22, 2010.

Since there is no contest this year to award the person who signs up the most new members, you can tell them my poodle, Rudy, sent you.

WU Iconic Convention ~ Super Saturday

The centerpiece at the W Club luncheon was called Vanishing Point.

The giftset doll was finally revealed to be a light skinned version of Natalia.
The name of the set is Power Game.

Saturday night's centerpiece doll was Dania Zarr as Optic Clash.

The Convention Doll was a new character called Elise Jolie. This edition is called "Blue Blood."

All of the images in this post are the property of Integrity Toys.